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Vision, Mission & Core Values
Vision
Core Values
Mission
Create an inspirational global hiking community for women — where activewear fashion, innovation, and sustainability are equally important.
Mission
Core Values
Mission
To be the premier provider of fashionable, conscientious, and functional activewear for women.
Core Values
Core Values
Core Values
Strength - We encourage and empower our customers to exude strength and courage without having to neglect, sacrifice or relinquish her femininity.
Endurance - We identify challenges as
opportunities and dedicate ourselves to confronting and navigating them.
Sustainability - We source materials that have minimal impact on the environment; tha
Strength - We encourage and empower our customers to exude strength and courage without having to neglect, sacrifice or relinquish her femininity.
Endurance - We identify challenges as
opportunities and dedicate ourselves to confronting and navigating them.
Sustainability - We source materials that have minimal impact on the environment; that are safe, durable and of the highest quality for our customers.
Integrity - We hold ourselves accountable to the highest standard of ethics, morality, transparency, and truthfulness.
Joy - We sincerely enjoy our work and infuse positivity in everything we do and every interaction we have.